May

9

Coke will release world language collectible cans and bottles in the US

May 9, 2008 |  Tagged | Leave a Comment




Over the next few weeks Coca-cola is going to be raising awareness of other languages – the company will be releasing collectible cans and bottles that will have the company’s logo/name in languages other than English. According to the Atlantic Business Chronicle:

Atlanta-based Coca-Cola (NYSE: KO) on May 19 will release Olympic-themed collectible cans and FridgePacks bearing the iconic Coca-Cola logo in different languages, including Ethiopian, Russian, Thai, Mandarin, and of course, English. Twenty-ounce Coca-Cola bottles will have labels with multiple languages including those of the Bangladesh, China, Egypt, Georgia, Israel, Korea, Nepal and Sri Lanka. The packaging marks the first appearance of the Coca-Cola script in different languages in the United States, with new designs appearing every two to three weeks.


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